Secrets of Ad or Sales Copy
1. Use visual personal touch effects to draw your visitor in. Let’s face it. In this day and age of electronic media, seeing or receiving a hand-written note certainly grabs your attention.
Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Establish and build credibility. People get comfortable if they see others have purchased your product and are reqdy to give testimonials. This boosts up your confidence factor.
Publish a list of famous and respected customers who have bought from you on your ad copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
3. An effective picture can say a thousand words. Showing visual proof of the effectiveness and benefits of your product(s) will go a long way into making your prospect feel more comfortable.
Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Build better credibility by showing that you have been recognized in local media. The more recognized the media, the better. But there is always something about seeing someone’s name in print that boosts your credibility up a few notches.
Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
5. Everyone likes to get something for nothing. Free bonuses have almost become a norm today. However, just because you give it away for free does not mean it has no value. Ensure your prospects/customers know the full value of what they will be receiving.
When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
6. Use other people to boost your credibility. When people who are well-known endorse your product, it automatically makes your target audience more comfortable.
Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Bring yourself out in the open. People are always suspicious of web sites or copy that talks great things but don’t give an impression of a legitimate business.
Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
8. Be involved and give back to society. Don’t give the impression you only want to make the sale and don’t really care what happens to anyone after that. People do care. Charities are one way you can easily demonstrate you care. However, make sure you do follow-up on any promises you make.
Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
9. Use a Q&A technique to remind your customers of their problem statements and how your product can help solve or alleviate them. This is a sub-conscious trick that is very powerful.
Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.
10. Use simple tricks to keep people reading you ad copy completely. A small prize for completing the test encourages people to read your copy, especially if the prize is related to your target audience.
Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on web development and Internet Marketing for small business
10723 159th St, Surrey, BC V4N 3J1 Canada
http://www.netmedian.com
mailto: epicardo@netmedian.com
Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Establish and build credibility. People get comfortable if they see others have purchased your product and are reqdy to give testimonials. This boosts up your confidence factor.
Publish a list of famous and respected customers who have bought from you on your ad copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
3. An effective picture can say a thousand words. Showing visual proof of the effectiveness and benefits of your product(s) will go a long way into making your prospect feel more comfortable.
Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Build better credibility by showing that you have been recognized in local media. The more recognized the media, the better. But there is always something about seeing someone’s name in print that boosts your credibility up a few notches.
Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
5. Everyone likes to get something for nothing. Free bonuses have almost become a norm today. However, just because you give it away for free does not mean it has no value. Ensure your prospects/customers know the full value of what they will be receiving.
When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
6. Use other people to boost your credibility. When people who are well-known endorse your product, it automatically makes your target audience more comfortable.
Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Bring yourself out in the open. People are always suspicious of web sites or copy that talks great things but don’t give an impression of a legitimate business.
Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
8. Be involved and give back to society. Don’t give the impression you only want to make the sale and don’t really care what happens to anyone after that. People do care. Charities are one way you can easily demonstrate you care. However, make sure you do follow-up on any promises you make.
Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
9. Use a Q&A technique to remind your customers of their problem statements and how your product can help solve or alleviate them. This is a sub-conscious trick that is very powerful.
Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.
10. Use simple tricks to keep people reading you ad copy completely. A small prize for completing the test encourages people to read your copy, especially if the prize is related to your target audience.
Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on web development and Internet Marketing for small business
10723 159th St, Surrey, BC V4N 3J1 Canada
http://www.netmedian.com
mailto: epicardo@netmedian.com
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