Why you should write an e-book (and then give it away for FREE) - Part 2
Here's part 2 of the article.
10. Give away the e-book as a special gift to your current customers letting them know you appreciate their business. This is another popular mechanism to keep your subscriber base loyal to you. Often times, giving away something free that is “exclusive” to your customer base lets them know that you care about them and would like to give them a “gift” for being loyal to you. This is always well accepted.
11. Gain free advertising by submitting the e-book on freebie sites. When you submit your e-book to sites that give away free stuff, your book will automatically get free publicity. Couple that with a hot topic (i.e. something people are interested in) and you have an unbeatable combination.
12. Make money selling the reprint rights to people who would like to sell the e-book. You can also sell reprint rights to people who would like to sell the book on your behalf. This approach ensures everybody wins. People will buy the reprint rights to your book and sell it to their subscriber base. You win because you get the initial money for selling the reprint rights. But you also get long term benefits because of the links, information and advertising contained within your book.
13. You'll gain valuable referrals from people telling others about your e-book. An e-book is one of the best ways to get others to spread word about you and your book. When you provide valuable and meaningful content that is relevant to your target audience, they will spread the word for you. In fact, they will share your book and point to your web site as if they are passing on a guarded secret. This will, of course, result in more hits to your web site.
14. Make money cross promoting the e-book as a free bonus with other people's products or services. If you have partnered or have affiliates with other complementing products, it is extremely beneficial to include these links within your product. Since these products/services complement your own content, there is a strong chance your target audience will click on some of these links. If they do buy from any of these sites, you will get a commission, generating more revenue for you.
15. Gain free publicity sending press releases announcing your “Free E-book Giveaway”. Press Releases are one of the best ways to get free publicity on your e-book. There are many web sites on the Internet that cater specifically to publishing press releases. The more publicity you generate for your book, the more likely people will come and visit your web site to download your e-book.
16. Increase subscribers to your e-zine by giving away the e-book as an incentive to subscribe. It is a well known fact that you need to develop a subscriber base within your target community. Publishing a newsletter or e-zine is one of the best ways to provide valuable content and to service your community or customer base. But what if your customers are actually prospects? What if they are considering joining your list but are just not too sure? After all, how many lists can you “really” subscribe to? Offering a valuable free e-book for subscribing to your e-zine might just be what you need to convert skeptics into loyal subscribers.
17. Give away the e-book to people that join your affiliate program. Even though you may not start with affiliates when you just start your Internet business, you will eventually do so. At that point, your free e-book could prove to be invaluable to people who want to join your affiliate program. This could be because your book will provide valuable information to them about your product or service which will help them market it better.
18. The biggest reason you should write an e-book and then give it away for free: you'll feel good helping people improve their lives. Granted. This is one of those “touchy feely” things. But honestly, don’t you feel good inside and outside when you know you have genuinely helped someone. Especially when that someone comes back and praises you or thanks you for having touched their lives? Ultimately, I honestly do believe in the saying “What goes around, comes around”.
Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on web development and Internet Marketing for small business
10723 159th St, Surrey, BC V4N 3J1 Canada
NetMedian.com
Contact Elvin
10. Give away the e-book as a special gift to your current customers letting them know you appreciate their business. This is another popular mechanism to keep your subscriber base loyal to you. Often times, giving away something free that is “exclusive” to your customer base lets them know that you care about them and would like to give them a “gift” for being loyal to you. This is always well accepted.
11. Gain free advertising by submitting the e-book on freebie sites. When you submit your e-book to sites that give away free stuff, your book will automatically get free publicity. Couple that with a hot topic (i.e. something people are interested in) and you have an unbeatable combination.
12. Make money selling the reprint rights to people who would like to sell the e-book. You can also sell reprint rights to people who would like to sell the book on your behalf. This approach ensures everybody wins. People will buy the reprint rights to your book and sell it to their subscriber base. You win because you get the initial money for selling the reprint rights. But you also get long term benefits because of the links, information and advertising contained within your book.
13. You'll gain valuable referrals from people telling others about your e-book. An e-book is one of the best ways to get others to spread word about you and your book. When you provide valuable and meaningful content that is relevant to your target audience, they will spread the word for you. In fact, they will share your book and point to your web site as if they are passing on a guarded secret. This will, of course, result in more hits to your web site.
14. Make money cross promoting the e-book as a free bonus with other people's products or services. If you have partnered or have affiliates with other complementing products, it is extremely beneficial to include these links within your product. Since these products/services complement your own content, there is a strong chance your target audience will click on some of these links. If they do buy from any of these sites, you will get a commission, generating more revenue for you.
15. Gain free publicity sending press releases announcing your “Free E-book Giveaway”. Press Releases are one of the best ways to get free publicity on your e-book. There are many web sites on the Internet that cater specifically to publishing press releases. The more publicity you generate for your book, the more likely people will come and visit your web site to download your e-book.
16. Increase subscribers to your e-zine by giving away the e-book as an incentive to subscribe. It is a well known fact that you need to develop a subscriber base within your target community. Publishing a newsletter or e-zine is one of the best ways to provide valuable content and to service your community or customer base. But what if your customers are actually prospects? What if they are considering joining your list but are just not too sure? After all, how many lists can you “really” subscribe to? Offering a valuable free e-book for subscribing to your e-zine might just be what you need to convert skeptics into loyal subscribers.
17. Give away the e-book to people that join your affiliate program. Even though you may not start with affiliates when you just start your Internet business, you will eventually do so. At that point, your free e-book could prove to be invaluable to people who want to join your affiliate program. This could be because your book will provide valuable information to them about your product or service which will help them market it better.
18. The biggest reason you should write an e-book and then give it away for free: you'll feel good helping people improve their lives. Granted. This is one of those “touchy feely” things. But honestly, don’t you feel good inside and outside when you know you have genuinely helped someone. Especially when that someone comes back and praises you or thanks you for having touched their lives? Ultimately, I honestly do believe in the saying “What goes around, comes around”.
Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on web development and Internet Marketing for small business
10723 159th St, Surrey, BC V4N 3J1 Canada
NetMedian.com
Contact Elvin
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