NetMedian.com

Thursday, February 17, 2005

How to use your web site to generate even more sales?

OK. So you now have a web site and are getting a few sales as well as have a customer list that you have started maintaining. The question is, how can you generate more sales or get more mileage out of the web site? Here’s a few pointers that might help.

a. Spend your time wisely. By this I mean that you should take on as many business tasks and activities you can handle yourself. But then, outsource the rest. For example, if my business load gets too heavy, I may choose to outsource the graphics creation; or the code development. This frees your time allowing you to focus more on your business giving you time to do some of the other things outlined below.
b. Sell a few back-end products that either complement your product/service or are unrelated but needed by most people. If for example, you sold car tires, you could sell rims, car polish or even portable vacuum cleaners. This can quickly add to your revenue stream as people who buy tires may also need some of these products.
c. Create an alliance with other web sites. Agree to swap banners and links on each others web sites. This works particularly well if you have complementing businesses and are not in direct competition. Each of you as a business owner specializes in something different but provide a comprehensive solution as a whole. As well, since each business already has a trust and relationship built, it will be easier to market complementing products to existing customers.
d. Join an affiliate program. Sell an entirely different line of products (perhaps related to your hobby?) to your existing customer base. However, be careful here. If your customers trust you and you have a good relationship with them, it may not pose to be too much of a problem if you come out sounding sincere. For example, if you market a certain type of fishing rod, but never go fishing, it may sound “fishy” (pun intended).
e. Use something like Google’s AdSense program. This is another fantastic way for you to generate more revenue out of your existing web site and traffic. Instead of me talking about it at length, it may be worthwhile to visit http://www.google.com/services/adsense_tour/ and learn all about it.
f. Have other businesses advertise on your web site. The only thing you need to watch out for is that you post relevant content and don’t offend any of your visitors by outing something in bad taste.
g. In the same token, if you have a loyal following of customers/subscribers that subscribe to your newsletters, provide advertisement space to other businesses within your newsletter. This is a highly targeted market that is often times the dream of most businesses.
h. Crate a “subscriber only” area on your web site for unique and highly relevant content. This is a great way to generate revenue if you can provide highly specialized content that your customers/subscribers are willing to pay for.

That’s it for now. There’s many unique ways you can go about generating revenue for your web site. Feel free to experiment. One of the beauties of doing business over the Internet is that it allows you to make changes rapidly as well as adapt quickly.

Till next time,
Elvin

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