10 Reasons Why People Don't Visit Your Web Site
So you've built a web site but no one's coming? Well, I could write an entire book on what you can do to fix that but here's a sampling of some reasons why people generally don't visit (or come back to) your web site.
1. You don't offer free original content. Content is king. The more original the content on your web site, the more it will appeal to visitors visiting your web site. Ensure the content is relevant to your business and target market. It's important to give your visitors information they can't find anywhere else. If you're the only source for a certain type of information, people will flock to your web site.
2. You don't offer free software. If software is relevant to your business and you have software that you can offer to your target market, do so. If the software is relevant, people will remember and come again. As well, you can get visitors’ email addresses before allowing them to download the software. If you can give the software away for free, that is even better.
3. You don't offer a free contest or sweepstakes. Everybody likes to win or have a chance at winning. Offering a contest will certainly generate more traffic to your site and encourage people to tell others about the contest.
4. You don't offer a free directory. If possible, give people a chance to create a link to their web site. This way you can create a directory of web sites on a particular topic that is related to your target audience. Having a directory of links in one place encourages people to visit your site often since they can find all relevant links in one place.
5. You don't offer a free e-zine. Most people love to get free information that they're interested in and is relevant to their business emailed to them on a regular basis. You offer your knowledge, expertise and opinions on topics relevant to your target market and visitors will certainly subscribe to your e-zine or newsletter.
6. You don't offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a chat room or message board to your web site as well as a forum. This way, people sharing similar interests can share their knowledge and experiences. There is nothing like a community to generate more traffic to your web site.
7. You don't offer a free affiliate program. Affiliates are the best thing that’s happened to the Internet. If you can create an affiliate program, then do so by all means. Have ten, thousand or more “salespeople” promote your business across the Internet. When you offer people a free opportunity to make money they'll line up to visit your web site.
8. You don't offer a free online utility. When you offer a utility that can solve a problem for people on your web site, people will visit your web site. They could also bookmark your site. Even better. Remember to have the utility that is relevant to your site and your visitors’ general needs, else it may not work.
9. You don't offer free current information. Supply news stories related to your web site. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your web site.
10. You don't offer free samples of your product or service. The Internet is full of one scam or another. As such, people are generally wary of investing in a product or service. Giving people a chance to “try before you buy” eases that concern people may have. It also puts your product or service in a good light as you bear the risk. This shows the confidence you have in your own product or service.
Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on web development and Internet Marketing for small business
10723 159th St, Surrey, BC V4N 3J1 Canada
NetMedian.com
Contact Elvin
1. You don't offer free original content. Content is king. The more original the content on your web site, the more it will appeal to visitors visiting your web site. Ensure the content is relevant to your business and target market. It's important to give your visitors information they can't find anywhere else. If you're the only source for a certain type of information, people will flock to your web site.
2. You don't offer free software. If software is relevant to your business and you have software that you can offer to your target market, do so. If the software is relevant, people will remember and come again. As well, you can get visitors’ email addresses before allowing them to download the software. If you can give the software away for free, that is even better.
3. You don't offer a free contest or sweepstakes. Everybody likes to win or have a chance at winning. Offering a contest will certainly generate more traffic to your site and encourage people to tell others about the contest.
4. You don't offer a free directory. If possible, give people a chance to create a link to their web site. This way you can create a directory of web sites on a particular topic that is related to your target audience. Having a directory of links in one place encourages people to visit your site often since they can find all relevant links in one place.
5. You don't offer a free e-zine. Most people love to get free information that they're interested in and is relevant to their business emailed to them on a regular basis. You offer your knowledge, expertise and opinions on topics relevant to your target market and visitors will certainly subscribe to your e-zine or newsletter.
6. You don't offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a chat room or message board to your web site as well as a forum. This way, people sharing similar interests can share their knowledge and experiences. There is nothing like a community to generate more traffic to your web site.
7. You don't offer a free affiliate program. Affiliates are the best thing that’s happened to the Internet. If you can create an affiliate program, then do so by all means. Have ten, thousand or more “salespeople” promote your business across the Internet. When you offer people a free opportunity to make money they'll line up to visit your web site.
8. You don't offer a free online utility. When you offer a utility that can solve a problem for people on your web site, people will visit your web site. They could also bookmark your site. Even better. Remember to have the utility that is relevant to your site and your visitors’ general needs, else it may not work.
9. You don't offer free current information. Supply news stories related to your web site. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your web site.
10. You don't offer free samples of your product or service. The Internet is full of one scam or another. As such, people are generally wary of investing in a product or service. Giving people a chance to “try before you buy” eases that concern people may have. It also puts your product or service in a good light as you bear the risk. This shows the confidence you have in your own product or service.
Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on web development and Internet Marketing for small business
10723 159th St, Surrey, BC V4N 3J1 Canada
NetMedian.com
Contact Elvin
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